Central Hotels & Resorts is a leading Thai hotel chain with more than 25 years of service to the hotel industry. It's a core business unit of The Central Group of Companies. Central Hotels & Resorts recently announced it's rebranding to Centara Hotels & Resorts and the Spa business to Spa Cenvaree.
   
Commenting on the change, Suthikiati Chirathivat, Chairman of the Executive Board of Central Plaza Hotel (Public) Co., Ltd. revealed “This has been discussed for quite a few years and we finally picked our spa name, “Centara” to be our new hotel brand. Although “Central” is more famous here in Thailand, especially in retail business, for the hotel's international customer base, it doesn't really reflect our “Thai-ness” and the depth and quality of our product and service. However “Centara” does sound more Thai, more exotic, but still links the association with the group. “Cen” from Central, which has a reputation for 60 years and “Tara” coming from the Thai language meaning “Water”.
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We have created 3 different sub brands under Centara Hotels & Resorts in order to enable us to clearly identify and market each hotel”, he continued.
   
“For our 5 star properties we have decided to create a sub brand using “Grand” in the title for both hotels and resorts. Our new hotel in Bangkok will open as Centara Grand & Bangkok Convention Centre at CentralWorld and Krabi will be renamed Centara Grand Beach Resort & Villas, Krabi, for example.

Centara Hotels and Centara Resorts will be the name for our 4 star properties, of course the flagging “resort” or “hotel” denotes whether a resort based property, or a city location, respectively.

The village product will also see a big change renaming the properties Centara Villas.
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This change reflects more accurately the actual product and showcases our major upgrades to the sector with private pools and spas in many units.
 
Finally hotels and resorts in Hua Hin and Bangkok will see the Central content changed to Centara, which are Sofitel Centara Grand Resort and Villas, Hua Hin and Sofitel Centara Grand Bangkok.

The new name of the Spa is “ Spa Cenvaree”. Again ‘Cen' is from “Central” and ‘Varee' means water in Thai. ”

Suthikiati added “On this momentous occasion in the company's history, we take this opportunity to invite our clients and members of the press to review the potential of our latest development, the new Bangkok Convention Centre. Due to commence operation very soon. This state of the art facility, with high ceiling and a pillar-less convention centre environment is ready to deliver to Bangkok a new and exciting MICE venue from mid of July 2007. With 16 additional meeting rooms a grand ballroom of near to 1,000 sq. meters and self contained food and beverage operations, its capacity of near 6,000 delegates will, we feel, all be impressed with its capability, accessibility and location”, he continued.
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Commenting further, “The hotel itself will be opening in March 2008 consisting of 505 rooms boasts state of the art facilities, impressive leisure time activities including a signature “Spa Cenvaree” and 8 food and beverage outlets including “Fifty-Five” an ultra-trendy 2 storey indoor-outdoor roof top restaurant and bar which is sure to turn heads on opening day.”
   
Providing Bangkok with a competitive edge in the lucrative Asia-Pacific

MICE market Centara Grand & Bangkok Convention Centre at CentralWorld is already winning numerous events, including international and domestic conventions, exhibitions and social gatherings, with more than 90 todate having been recorded for events to be organized from 2007-2012.

In the heart of Bangkok 's central business district a building resembling the elegant lotus flower, rises and forms, to create a unique world class convention facility for the city of Bangkok .
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